About

Creator of Buena Gente, Jonathan Madera, has been designing digital products for 16 years. He took it upon himself to create a brand that would represent the latin culture with the attention to detail he felt it was missing.

He noticed that most of the shirts latino's were wearing were not "designed". They were simply words typed out in an application without any thought put into them.

With so many trendy brands, none stood for what best describes the liveliness and colorful character of our ancestors and people of our land today, la Buena Gente.

Buena Gente means Good People. We often refer to a person that has a good heart, is an all around kind hearted person, and turns a dull moment into a fun time a "buena gente".

Join Jontilan (what his dad calls him) in making a good brand about good people a movement. Being a Buena Gente will ALWAYS be cool.